Rohan Seth
CEO / CTO
AI native ecommerce ESP
Fulfillment cross-sell
Hannah has received her first order and already showed interest in a necklace earlier in the journey. Use the delivery moment to send a timely cross-sell that reconnects to that prior browse behavior while excitement is highest.
Team
Peter Lopez
COO
Hi, it’s Rohan and Peter.
We met over 5 years ago working together at a company called Life House, which built tech to operate hotels.
We led the Revenue and Marketing teams at Life House and were responsible for using automation and building software to increase revenues for the hotels we operated, with a reduction in labor costs.
A few years ago when we started working on Ripple, we applied that same mindset to improving email programs for brands.
We’ve gone through several iterations and approaches since we started but one theme stood out the entire time:
“Design has to be automated, and the future of email would be every person getting the exact right message for them at the right time.”
This is our thesis on how ESPs will work in the future, and the core of what we're building in Ripple.
Market
The ESP market has already produced massive outcomes.
Mailchimp
Acquired · 2021
$12B
Attentive
Private · latest disclosed 2021
>$10B
Klaviyo
Public · market cap Apr 7 2026
$5.68B
Braze
Public · market cap Apr 7 2026
$3.2B
ActiveCampaign
Private · latest disclosed 2021
$3.0B
ExactTarget
IPO 2012 · acquired by Salesforce
$2.5B
Bloomreach
Private · latest disclosed 2022
$2.2B
Iterable
Private · latest disclosed 2021
$2.0B
Yotpo
Private · latest disclosed 2021
$1.4B
Constant Contact
IPO 2007 · acquired 2015
$1.1B
Bluecore
Private · latest disclosed 2021
$1.0B
Other notable incumbents with undisclosed values: Sendlane, Omnisend, Drip, Customer.io.
Market growth
16% CAGR
Total Market Cap
~$44B
Problem
ESPs today are built for humans; that’s the problem.
Current ESPs assume marketers should do the work manually: planning, copy, design, segmentation, and optimization. That creates high labor cost and low sophistication at the same time.
High labor cost
Teams still spend time creating content, managing flows, and manually updating logic.
Slow iteration cycles
Launching a single campaign can involve several team members and take several weeks.
Low sophistication
Static flows and broad segments leave personalization and performance on the table.
Opportunity
The opportunity is an AI-first ESP that reduces labor and improves performance.
Today, Ripple is the agentic layer on existing ESPs.
It replaces labor and improves performance.
Ripple today
Agentic layer
This is the layer Ripple already owns and where the product creates immediate customer value.
Generative content
Brand guidelines
1:1 personalization engine
Decision-making engine
Adaptive customer journeys
Learning + experimentation
Move down-stack over time
Leveraging ESPs today
Infrastructure layer
Today we leverage existing ESP infrastructure. Over time, we can move down-stack and own it directly.
Customer data storage
Sending + deliverability
Audience + segmentation
SMS / WhatsApp
How Ripple Works
Generative Content
From a prompt, Ripple can generate polished, on-brand email design without templates or manual production.
Prompt
Create a conversion-focused product email for a garlic cheese appetizer board. Lead with appetite, keep the layout image-forward, and make the recipe feel easy to shop.
How Ripple Works
1:1 Personalization
Every message adapts to the specific customer, based on their attributes and browsing / purchasing history.
First name
The hero addresses Sezane directly so the message reads like it was written for one person.
AI-generated hero image
The hero is customized to show a woman wearing a style aligned with the products she browsed.
Self-purchase inference
Because she browsed women’s styles, Ripple infers she is likely shopping for herself and adjusts the product mix accordingly.
Offer + rewards
The incentive is personalized to her: 20% off just for her plus $13.54 in loyalty rewards already waiting in the account.
Location-aware merchandising
Copy references Bozeman, Montana and prioritizes pieces that make sense for cool spring mornings and ranch weekends.
How Ripple Works
Adaptive Customer Journeys
Instead of sending everyone through the same static flow, Ripple can adapt the next message as customer context changes in real time.
Journey logic
Cart recovery
Hannah had no purchase history, but she had a high-intent cart. This email was sent 10 minutes after abandonment using the exact products she had already selected, while recall was still high and the recovery objective was most important.
Our early customers are super excited about what we’re building.
Case Study
Flow revamp
offe market
Launch speed
24h
Flow revenue in week 1
9x+
Savings vs agency
$18k
Problem
offe market wanted to redo all of its flows to reflect new branding, offers, products, and strategy, but agencies were quoting upwards of $20k and several months and the team did not have the bandwidth to do it internally.
Solution
Ripple launched fully dynamic journeys in 24 hours across abandon, browse, welcome, and post-purchase, then drove a 9x flow-revenue lift within the first week.
Rachel Gannon
Founder, offe market
“I was amazed at how quickly we got live and how impactful it was. I asked for a case study to show my own investors.”
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Case Study
Agency replacement
McBee Farm & Meat
Savings vs agency
$6k/mo
Revenue generated in first 5 months
$390k
% of store revenue driven by Ripple
>50%
Problem
Steven wanted to start email programs for two brands, but agencies were quoting roughly $10k for both brands and about a month just to get onboarded.
Solution
Ripple was able to take over immediately at a fraction of the cost, then deliver strong design quality and performance across both brands, with more than half of store revenue now coming from email.
Steven McBee
Owner
“I LOVE that the designs will start changing. The new email formats and design look amazing. Really happy with everything on that end. Happy with the metrics on the McBee Farm & Cattle Co side as well.”
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Case Study
Operational efficiency
Ministry of Supply
Onboarding time
24h
Time per email
10 mins
Weekly email volume
2x
Problem
Ministry of Supply already had a productive email program, but production was taking too long for the team to send at the optimal frequency.
Solution
With Ripple, each campaign takes less than 10 minutes to produce and the team was able to get to a frequency of one email per day, driving almost $20k in attributed revenue in just 72 hours.
Aman Advani
Founder
“This is WILD. Completely blown away; for reference we are an 8-figure ecomm brand, 10+ years on Klaviyo, and now pretty much only use Ripple emails.”
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Traction
We've validated the value that Ripple provides
We launched our agents product in October, and have 15 paying design partners, at an MCV of $1500, with 0 churn since launch.
Current MRR
$24.5K
Avg monthly contract value
$1500
Churn since launch
0%
Fundraise
Raising $2.5M to scale the agentic layer
Raise size
$2.5M
Target customers
200
Target ARR
$3.6M